Our Leaders

John Golob

CEO

John Golob worked with Aaron Sasson at Scopus Technology, the software company that coined the term “CRM” and is now part of Oracle. Today, he leads Lanetix operations and is responsible for ensuring that its obsessive focus on the customer experience remains at the forefront of Lanetix’ sales, support, engineering and customer success functions.

Our mission is not predicting where the supply chain industry is going, but aligning our interests with our customers’ interests 100 percent. We solve our customer’s pain and help them succeed. We focus all of our energy on that goal.

John Golob
CEO

Troy Goode

Engineering

Troy oversees the Lanetix product management, user design and engineering teams between the San Francisco and Washington, DC offices. An experienced software developer, Troy is a proponent of “intuitive and beautiful products” who most recently lead the engineering team at Eloqua, acquired by Oracle.

The most transformational software products often mask their power with simplicity. Software products should be simple-to-use and simple-to-understand, but behind the scenes performing incredibly complex tasks. Anyone off the street should be able to pick up an iPad with Lanetix and within minutes, understand how to use the solution.

Troy Goode
Engineering

Marc Heeren

Europe, Middle East & Africa

Marc runs the Lanetix European subsidiary, supporting Lanetix customers across Europe, the Middle East and Africa. An industry veteran with 20 years of logistics experience at companies such as Maersk and P&O Nedlloyd, Marc brings relevant insight to every customer interaction and engagement.

Logistics is the only truly global, yet local industry. To be successful, we must build relationships alongside our customers and be there in every time zone at every hour of the day.

Marc Heeren
Europe, Middle East & Africa

Mike Hipp

Sales & Marketing

Mike oversees Lanetix global growth strategy and execution. He has 20 years of enterprise software sales leadership experience, and views the opportunity at Lanetix as “best-in-class”. Lanetix’ vertical approach supports the unique needs of the logistics and transportation industry. It positions our solutions to drive revenue and increase margins within our customers’ commercial organizations.

The Sales and Marketing team at Lanetix is driven to help our customers, not to hype our solution. We listen to our customers, understand their challenges, and help them drive revenue and increase margins.

Mike Hipp
Sales & Marketing

Dan Newmark

Professional Services & Customer Success

Dan holds global responsibility for ensuring our customers are properly onboarded and then realize maximum value from using Lanetix. Dan has been an early employee and VP of Customer Success at several enterprise software companies with successful exits, including Aprimo (acquired by Teradata) and most recently Marketo.

Our logistics customers run businesses with a complex set of needs, pain points, and use cases. We work hard to understand our customers' success criteria, and then we strive to deliver a solution and overall customer experience that far exceeds expectations.

Dan Newmark
Professional Services & Customer Success

Organizational Values

Learn about our Technology Vision

Why Lanetix?

There are two types of Internet cloud companies: disrupters and enablers.

Disrupters – like Webvan*, Blue Apron, Flexport to name a few – promise to change an industry overnight by setting up marketplaces or exchanges, removing intermediaries, and leveraging mobile devices to connect directly with consumers. They raise hundreds of millions of dollars in capital, but when it comes to understanding their financial health, things get murky.

Enablers – such as Lanetix – believe that threats of disruption force industries to change. Therefore, we provide cloud software to help industries such as logistics, transportation, CPG, manufacturing and professional services streamline and accelerate their business processes, become agile in their response to competitors, and re-invigorate their customer relationships to sell and deliver more profitable services. We believe it is far better to sell picks and denim during the Gold Rush…especially if those picks and denim help you find gold faster because the currency of today is time.

Before Lanetix, you had two choices:

You could buy cloud software from Oracle, Salesforce.com or SAP and hire a consultant like Accenture that would toss aside the off-the-shelf functionality and over the next three years, rebuild what they think you need. (By the way, they don’t tell you they’re pitching the identical functionality to your competitors.) This works well if you’re a pharmaceutical company or a financial services firm with operating margins north of 40%.

Or, you do what most of us do: you build Excel models to track your processes, rely on email, host dozens of conference calls and depend on SMS messages to your teams and even your managers.

We thought, “There’s got to be another way.” What if we could give business leaders the ability to develop, deploy and update business processes – without outside consultants – and arm them with the data models, workflow best practices and insights that streamline the commercial processes of the transportation, logistics, CPG, manufacturing and professional services?

What if we could look at the workflows that help a logistics company define its trade lane strategy or a CPG evaluate and assess consumer insights? What would be the impact if we transformed account teams to forecast based on gross margin from SKUs or trade lanes and focused as much effort on retaining services customers as acquiring them?

If yesterday’s economy was defined by dozens of markets of millions of consumers, today’s economy is based on millions of markets of dozens of consumers. This has sent shock waves through the service companies that make, move and market the world, from transportation and logistics to retail.

We look forward to working with companies that want to eliminate the buffer in today’s processes – time – to bring better services and products to market faster and see digital disruption as an opportunity, not a threat.

Give me a call or send me a note. I Look Forward to hearing from you.

John Golob, CEO

Our Advisors

William Fisher

Lanetix Board of Directors, Investor

William Fisher, one of three sons of Gap founders Donald and Doris Fisher, helped export the Gap brand to Canada, Japan and Europe as the founding executive of its international division. He sit on the boards of Lanetix and Gap, the company his parents started as a jeans-and-music store in 1969.

With the costs of deploying cloud-based collaboration solutions lower than ever, logistics service providers can deploy Lanetix to bring their common goals, plans, and teams into even greater alignment with their customers, including retailers and e-commerce firms around the world.

William Fisher
Lanetix Board of Directors, Investor

C. John Langley, Jr., Ph.D.

Lanetix Board of Advisors

Dr. Langley is a former President of the Council of Supply Chain Management Professionals and authored several books, including the textbook, Supply Chain Management: A Logistics Perspective. He is lead author of the annual Third Party Logistics Study, and recently completed the 2015 26th Annual 3PL Study.

Logistics providers and their customers are quickly realizing the benefits of Lanetix to better manage the efficiency and effectiveness of their relationships. Lanetix offers a key to managing the increasing complexity of the global marketplace.

C. John Langley, Jr., Ph.D.
Lanetix Board of Advisors

Hans Hickler

Lanetix Board of Advisors

Hans Hickler brings over 25 years of transportation industry experience to the Lanetix advisory board, including leadership roles as CEO of Global Customer Solutions for DHL Express, CEO of DHL Express – United States and Executive Vice President of DHL’s Customer Experience Initiative.

By addressing some of the industry’s most pressing pain points with plug-and-play modules, sales leaders and executives can drive compliance, control while helping reps spend more time in the field.

Hans Hickler
Lanetix Board of Advisors

Art Mesher

CEO, Descartes Systems Group (former)

Art was the CEO of Descartes Systems Group where he spearheaded the company’s turnaround from large losses to awarding-winning accolades and financial performance. During his tenure, Descartes was awarded Best Canadian Corporation (from Canadian Business magazine) and Best Business Turnaround (International Business Awards) in 2006, along with winning one of Canada’s 10 Most Admired Corporate Cultures (from Waterstone Human Capital) in 2012

Let's say you have a trade lane with 80% utilization and if you got it up to 90% utilization, you'd increase margin by 40%, would't you want to focus on your sales reps on selling services in those trade lane? Lanetix stands alone... and no one is even close.

Art Mesher
CEO, Descartes Systems Group (former)

Lisa Harrington

University of Maryland

Lisa is a senior lecturer and research fellow at the Robert H. Smith school of business at the University of Maryland.  Lisa also advises logistics companies in supply chain consulting, including strategy, best practices, operational and maturity models, management architecture design, network design, operations improvement and risk management.

18% of gross margin in logistics contracts are never realized because of scope creep.

Lisa Harrington
University of Maryland

Flemming Jacobs

Lanetix Board of Advisors

Flemming Jacobs started his career in the shipping industry in 1960 when he joined AP Moller. He helped to build up Maersk Line into one of the world’s leading container lines and in 1996 he became a partner of AP Moller. Between 1999 and 2003 he was President & CEO of Singapore based Neptune Orient Lines, owners of American President Lines and APL Logistics.

Demand for ocean transport will double by about 2030 to 20 billion tons per year. The maritime industry must innovate. Ocean carriers and service providers will be required to adopt technology, including solutions like those developed by Lanetix.

Flemming Jacobs
Lanetix Board of Advisors

Mick Fountain

Lanetix Board of Advisors

Mick Fountain is a proven logistics executive with skills sharpened from over thirty years in the industry, including a successful run as CEO of OHL Global Freight Management & Logistics and CEO of Exel.

You can’t be successful in logistics without being entirely focused on offering the right service at the right margin to the right customers. Fortunately, Lanetix removes the guess work and helps executives make decisions based on facts.

Mick Fountain
Lanetix Board of Advisors

Sebastiaan Scholte

Lanetix Board of Advisors

Sebastiaan is the Chairman of the Cool Chain Association, Vice Chairman of TIACA and CEO of Jan de Rijk Logistics. Jan de Rijk Logistics, based in the Netherlands, is a leading provider of transportation and distribution services, operating a large, modern and diversified fleet of 1000 vehicles across Europe. The company also offers warehousing & intermodal services and retail distribution. Jan de Rijk Logistics has 27 offices in 13 countries and employs more than 1,200 staff in Europe.

Lanetix provides easy to deploy, workflow-based solutions for revenue owners in the logistics industry to effectively drive structured collaboration throughout the customer lifecycle...from the moment of qualifying the lead, to flying, sailing or trucking the cargo.

Sebastiaan Scholte
Lanetix Board of Advisors

Mike Simon

Principal, Defined Logic
Chief Information Officer (former), Yusen Logistics

Mike Simon worked for IBM before joining Yusen Logistics as its Chief Information Officer.  More recently, Mike is a partner with Defined Logic, a leading IT consulting company that focusses on business and IT transformation, revenue growth, profitability, process excellence, IT service management and managed business and IT services.

Where a CRM falls down is how it integrates with the contextual data around trade lanes, bid management and contracts. Lanetix doesn't look to pull this from other places; it has it built into the Lanetix platform itself.

Mike Simon
Principal, Defined Logic
Chief Information Officer (former), Yusen Logistics

David Beatson

Lanetix Board of Advisors

David Beatson is Principal and Founder of Ascent Advisors, a strategic advisory firm that provides industry consulting and M&A advice to private equity and venture capital firms, and strategic advisory services to corporations in the transportation, logistics and supply chain industry.

Lanetix is addressing one of the most important operational issues in today’s logistics companies, the entire customer lifecycle from trade lane strategy to renewal. Its next to impossible to grow your bottom line if you churn your most profitable customers.

David Beatson
Lanetix Board of Advisors

Ron Lentz

Lanetix Board of Advisors

Ron Lentz is a Managing Director at G2 Capital, a financial advisory services firm that targets middle-market institutional investors along with transportation and logistics firms through its supply chain practice. Prior to joining G2, Ron spent 23 years at Ryder, building its largest division – Ryder Integrated Logistics – into one of the top 3PLs in the industry today.

From logistics companies with tens of thousands of employees to regional transportation firms, every executive craves real-time visibility across commercial operations. You can’t wait until a month after the end of the quarter to see if you’ve hit your EBIDTA target.

Ron Lentz
Lanetix Board of Advisors

Chris Munro

Lanetix Board of Advisors

Chris Munro has been leading and investing in public and private businesses ranging between $65M and $6.5B. At AVC, the portfolio includes trucking services firm, PeopLease, Refrigerated Logistics Holdings and others. He has also enjoyed adding value to high performing boards with Exel/DHL, Beavex and Linfox, to name a few.

Lanetix provides a compelling opportunity to create a consistently dynamic and innovative differentiator; it links all stakeholders to help drive real time collaboration in a manner that’s as easy to use as an Apple.

Chris Munro
Lanetix Board of Advisors

Our Investors

Careers

What we create.

At Lanetix, we’re building next-generation collaboration, workflow and customer lifecycle software that helps companies to bring more transparency, participation, and efficiency to their sales and operational processes.

With thousands of Lanetix subscribers in North America, Asia, Europe, Australia and the Middle East, Lanetix powers the commercial operations of LSPs ranging from freight forwarders, carriers, value-added warehousing companies, contract logistics service providers to freight brokerage firms.

How we work.

Lanetix maintains a culture where you can own your work and are encouraged to try new ideas—all while in an open, collaborative environment. You’ll have the opportunity to work with talented and passionate people, find or become a mentor, and grow with Lanetix.

All employees at Lanetix—Engineering, Sales, Customer Success and Marketing—are highly integrated. There are no silos. We experiment, innovate, and move at a fast pace.

We’re a learning organization with a growth mindset and a culture of inclusion and diversity. We harness the rich backgrounds, ideas, knowledge and perspectives of each of our employees to continuously improve our product and create value for our customers.

Where we work.

Our headquarters is located near the Union Square shopping district in San Francisco, with offices in the Washington metropolitan area and the Netherlands.

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Learn more about LxRoadFreight, CRM for mid-market freight brokers and trucking carriersLearn more about Lanetix CRM for 3PL's, ocean, air, value-added warehousingLearn more about modelling our workflow processes in LanetixHelp me understand the difference between Lanetix and one-size-fits-all CRMDiscuss financing opportunities with Lanetix

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