Using process automation, data and analytics to solve an industry problem

San Francisco, California (PRWEB) December 6, 2017

After two years of success using Lanetix to manage its commercial operations, Carter Logistics has tapped Lanetix to build a more effective driver retention program. The American Trucking Association predicts a shortage of 120,000 drivers by 2020.

“After seeing Lanetix in action for a couple years and the unique ways it can handle data and streamline process automation, we think it’s a great fit to help us build a more effective driver retention program, ” said Jessica Warnke, VP Business Development at Carter Logistics.

“We are pleased to work with Carter Logistics and are consistently impressed with how they accurately anticipate customer requirements,” John Golob, CEO of Lanetix. “Carter Logistics has successfully developed a culture of innovation; we are delighted to provide a foundation for their people, process and technology.”

Through a one-of-a-kind use of record types not available from mainstream cloud platform providers, Carter Logistics aims to increase driver retention by:

  • Standardizing communication and check-in protocols with new drivers
  • Proactively managing driver questions, grievances and workloads
  • Adding context to unique driver situation with record types and interactive form fields

About Carter Logistics: Founded in 1982 and based in Anderson, Indiana, Carter Logistics, LLC provides logistics services to manufacturing companies in North America. It offers supply chain management solutions, shared milk run and less than truckload services, truckload services, warehousing services, including various customer-specific warehouse solutions, and ocean and air expedite services. Learn more at

About Lanetix: Lanetix is the leading provider of cloud-based customer lifecycle solutions for business-to-business services companies. Lanetix offers a suite of collaboration and digital process automation (DPA) solutions to streamline and accelerate commercial processes, spanning the bid desk to solution design/delivery. Lanetix helps some of the most respected B2B brands such as DHL, AB/InBev, CH Robinson and Li & Fung target, grow and renew their most profitable accounts, accelerate innovation, ensure regulatory compliance and reduce churn while increasing gross margin. Learn more at