“Multichannel is so 1990s.”
We say this tongue-in-cheek, but for anybody who hasn’t been asleep at their desk for the last decade, it’s obvious that the omni-channel consumer is here to stay. The digital disruption that’s happening in retail has brought about a consumer democracy and a deep involvement of the consumer in the supply chain, where the last mile is more important than ever.
Consumers want what they want, when they want it, delivered where they want it. Oh, and they also want sustainable and ethical processes ….. and they don’t want to pay any extra for it. Continue reading Collaboration in Logistics is a Game of Chess